Why Every Business Needs a Full-Funnel Strategy

Introduction
Running one great ad isn't enough. You need a system that takes cold audiences and turns them into loyal customers. That’s where the full-funnel strategy comes in.

The Three Funnel Stages

• Top of Funnel (TOF): Awareness-focused content (e.g., videos, memes, blog posts).

• Middle of Funnel (MOF): Engagement and consideration (e.g., testimonials, case studies).

• Bottom of Funnel (BOF): Conversion-focused (e.g., limited-time offers, demos).

Why It Works:
Each person is at a different stage in their journey. By meeting them where they are, you guide them toward buying without forcing it.

Conclusion
A full-funnel strategy gives structure and consistency to your marketing. It’s not about luck—it’s about planning and execution.